Designing a fresh, professional presence for a Chicago landscape and botanical designer.
Context
The Homegrown Botanical team needed a web presence that matched their vibe and expertise. I delivered a branding kit that was professional enough for big name clients, while also still feeling playful and stylish enough to draw in out-of-the-box projects. The website followed, leaning on imagery of lush indoor and outdoor oases.
My Role
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Web Design
information architecture, Squarespace implementation, SEO
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Visual Design and Branding
color, typography, imagery, tone, copywriting, illustration
1. Branding and Color
Logo iteration keeping in mind organic letterforms, emphasis on plant material, and a suggestion of home.
Logo variations for diverse use cases like work polos and business cards.
Value proposition illustrations
